Fish Consumption: Gauging the determinants of consumption and buying patterns across Kerala markets

Shyam, S Salim and Monolisha, S and Sunil, P V (2020) Fish Consumption: Gauging the determinants of consumption and buying patterns across Kerala markets. Journal of the Marine Biological Association of India, 62 (1). pp. 21-28.

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    Abstract

    Fish marketing is an efficient economic production system which depends on several multi-level market functionaries from producers to consumers. The perfect model of fish market systems entails continuum in flow of the goods and services with high level of customer satisfaction. With this viewpoint, the current study was focused on analysing the different types of domestic fish markets across 14 districts of Kerala. The objective of the study is to quantify different market attributes such as type of domestic fish markets, frequency of fish consumption by consumers, source of purchase, access to the markets and consumers’ perception to choose markets according to their seafood requirements

    Item Type: Article
    Uncontrolled Keywords: Fish markets; consumption; Kerala; buying pattern; marketing channels; consumers
    Subjects: Socio Economics and Extension > Fish Marketing
    Socio Economics and Extension > Fisheries Economics
    Marine Fisheries
    Divisions: CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI > CMFRI-Kochi > Fishery Extension
    CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI-Kochi > Fishery Extension
    Depositing User: Mr. Prashanth P K
    Date Deposited: 25 Aug 2020 04:16
    Last Modified: 07 Sep 2020 10:50
    URI: http://eprints.cmfri.org.in/id/eprint/14528

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