Spatial Fish Consumption Paradigms and Perceptions across Gujarat State

Shyam, S Salim and Shinu, A M and Athira, N R and Vase, Vinay Kumar and Kumaran, Akhila and Bhatt, Bhargav and Rebello, Steny (2023) Spatial Fish Consumption Paradigms and Perceptions across Gujarat State. Medicon Agriculture and Environmental Sciences, 6 (3). pp. 26-37. ISSN 2972-2691

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Abstract

The paper attempts to analyze the pattern of fish consumption as well as the factors that leads the people to consume fish of Gujarat. The study location is Gir—Somnath district of Gujarat.360 people participated in the survey and the result reveals that the current the per capita fish consumption is 1.69 kg with cephalopods, hilsa and anchovies featuring as the preferred species. Conjoint analysis revealed that source of purchase, reasons for particular places of purchase as well as drivers of buying fish were the three determining factors that influenced fish consumption in Somnath-Gir. The fish consumers seemed to prefer retail markets as the preferred source of purchase due to freshness of the fish and the main driver for fish consumption has been the assured quality.

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