Rahman, M Ramees (2017) Micro-Enterprises – Marketing Skills and Strategies. In: Theeranaipunya III – Scaling up Fisher Youth Domains in Cognitive Development. ICAR-Central Marine Fisheries Research Institute, Kochi, pp. 237-242.
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Abstract
An enterprise is something defined in terms of workers employed or investment in plant & equipment, turnover of output or sales etc. there are three types of enterprise - Micro, Small and Medium Enterprises (MSMEs). A microenterprise is defined in terms of workers employed. An enterprise having employment of up to five workers can be regarded as micro enterprise. The concept of microenterprise and microfinance was pioneered in 1976 by Nobel Prize recipient Muhammad Yunus, founder of the Grameen Bank (Bank of the Poor), in Bangladesh. The bank was established for the purpose of making small loans to the poor− predominantly women – to help them obtain economic self-sufficiency.
| Item Type: | Book Section |
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| Uncontrolled Keywords: | micro enterprises; marketing |
| Subjects: | Socio Economics and Extension |
| Divisions: | CMFRI-Kochi > Socio-Economic Evaluation and Technology Transfer Division Subject Area > CMFRI > CMFRI-Kochi > Socio-Economic Evaluation and Technology Transfer Division CMFRI-Kochi > Socio-Economic Evaluation and Technology Transfer Division Subject Area > CMFRI-Kochi > Socio-Economic Evaluation and Technology Transfer Division |
| Depositing User: | Arun Surendran |
| Date Deposited: | 28 Sep 2017 10:36 |
| Last Modified: | 28 Sep 2017 10:38 |
| URI: | http://eprints.cmfri.org.in/id/eprint/12227 |
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