Sathiadhas, R and Narayanakumar, R (1994) Price policy and fish marketing system in India. Journal of Biology Education, 11 (4). pp. 225-241.
An efficient Price Policy of fish or any other commodity aims at to ensure the services of middlemen at minimum cost. In other words, the pricing efficiency is concerned with improving the operation of buying, selling and other connected aspects of marketing process so that it will remain responsive to consumer behavior. Further, modem fish marketing policy should envisage not only meeting the existing demand for fish but also tapping the potential demand.
|Uncontrolled Keywords:||Price policy; fish marketing system; India|
|Subjects:||Socio Economic and Extension > Fish Marketing|
|Divisions:||CMFRI-Cochin > Fishery Extension|
|Deposited By:||INVALID USER|
|Deposited On:||25 Oct 2010 17:44|
|Last Modified:||25 Oct 2010 17:44|
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