Price policy and fish marketing system in India

Sathiadhas, R and Narayanakumar, R (1994) Price policy and fish marketing system in India. Journal of Biology Education, 11 (4). pp. 225-241.

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Abstract

An efficient Price Policy of fish or any other commodity aims at to ensure the services of middlemen at minimum cost. In other words, the pricing efficiency is concerned with improving the operation of buying, selling and other connected aspects of marketing process so that it will remain responsive to consumer behavior. Further, modem fish marketing policy should envisage not only meeting the existing demand for fish but also tapping the potential demand.

Item Type: Article
Uncontrolled Keywords: Price policy; fish marketing system; India
Subjects: Socio Economic and Extension > Fish Marketing
Divisions: CMFRI-Cochin > Fishery Extension
Subject Areas > CMFRI Brochures > CMFRI-Cochin > Fishery Extension
Depositing User: Users 171 not found.
Date Deposited: 25 Oct 2010 12:14
Last Modified: 09 Sep 2015 15:34
URI: http://eprints.cmfri.org.in/id/eprint/5660

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