Study on Marketing Structure and Price Behavior of Marine Fish in Tamilnadu

Sathiadhas, R and Panikkar, K K P (1988) Study on Marketing Structure and Price Behavior of Marine Fish in Tamilnadu. Seafood Export Journal, 20 (12). pp. 5-29.

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Abstract

Marine fishermen in India are said. to be suffered by way of not getting the due price for their produce. The difference between. the price of fish paid by the consumer end received by the fishermen is considered to be large. The pricing efficiency is concerned with improving the operation; buying, selling and other connected aspects or marketing process so that it will remain responsive to consumer direction.

Item Type:Article
Uncontrolled Keywords:Marketing Structure; Price Behavior; Marine Fish; Tamilnadu
Subjects:Socio Economic and Extension > Fish Marketing
Divisions:CMFRI-Cochin > Fishery Extension
ID Code:5652
Deposited By:INVALID USER
Deposited On:25 Oct 2010 17:39
Last Modified:18 Jun 2014 13:27

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