On Designiing communication tools for responsible fisheries - Responsible fisheries series No. 7

Ramachandran, C (2004) On Designiing communication tools for responsible fisheries - Responsible fisheries series No. 7. Project Report. CMFRI, Cochin, Cochin.

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Abstract

The Concept of Responsible Fisheries advocated by FAO through its Code of Conduct for Responsible Fisheries is considered as an epitome among global efforts for realising the coveted goal of sustainable utilization of our marine resources. The Code is a landmark in marine development thinking as it represents the consensus achieved by more than 150 nations across the world on the directions we should follow in order to avoid resource depletion due to irrational utilization behavior pattern shown by various stakeholders. It is essential to inculcate awareness on the need to undertake all fisheries -related activities on a responsible manner. Since the code is voluntary in nature, it is only through concerted and continuous communication or extension interventions that we can bring about desirable cognitive changes among the varied and multiple resource users in the fisheries sector so that they would follow responsible practices as a moral obligation. Though the code was promulgated way back in 1995 it was not available in any of the maritime vernaculars in our country, except Tamil till the year 2000. I am proud to recall that Central Marine Fisheries Research Institute (CMFRI) could bring out a Malayalam translation of this important international document in 2002 as an initial and significant output of the NATP funded project titled "Designing and Validation of Communication Strategies for Responsible Fisheries- A Co-learning Approach" under the leadership of Dr. C. Ramchandran, Scientist, Agricultural Extension, Socio Economic Evaluation and Technology Transfer Division (SEETTD), of the Institute. The project could also bring out a number of well -validated communication tools for making the fisher folk aware about the concept of responsible fisheries. This includes animation films, pamphlets, books, CDs, campaign materials etc. It is worth mentioning that the animation film "Little Fish and Tiny Nets" developed under the project was short- listed in the prestigious "Earth Vision" video film festival held in Tokyo in 2003. I am happy that he has compiled his experiences he has gathered while carrying out this project, along with other details, in this publication titled 'On Designing Communication Tools for Responsible Fisheries". As the whole project activities were organized in a Co -Learning mode, the emphasis given on insights and learnings derived out of the very process of designing these communication tools is a welcome departure. I am sure that this publication will be useful for all marine fisheries stakeholders in general and the extension professionals working in this sector in particular. Prof.(Dr) Mohan Joseph Modayil (Director)

Item Type:Monograph (Project Report)
Uncontrolled Keywords:communication tools; responsible fisheries
Subjects:Socio Economic and Extension > Responsible Fisheries Series
Divisions:CMFRI-Cochin > Fishery Extension
ID Code:5197
Deposited By:Dr. V Mohan
Deposited On:11 Oct 2010 14:13
Last Modified:11 Oct 2010 14:13

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