Shyam, S Salim and Kumaran, Akhila and Anuja, A R and Narayanakumar, R (2023) Maintaining the health between people and water: Improving marketing to ensure nutrition along the fisheries value chain. Newsletter from the Global Action Network on Sustainable Food from the Oceans and Inland Waters for Food Security and Nutrition / Spring 2023.
Full text not available from this repository.Abstract
In the global south, where most of the fish producing nations and global population coexist, the gap between the demand and supply is yet apparent. There have been concerted policies by governments to ensure adequate and nutritious food for citizens while international trade continues to play an important role in food systems especially concerning seafood. The Pradhan Mantri Matsya Sampada Yojana in India is a broad policy framework which, in addition to fish production and consumption, attends to the development of better and innovative marketing channels. This becomes particularly relevant in the context of the pandemic. The COVID pandemic has impacted both the supply and demand of fish. Our work spanned across coastal states in India and covered more than 800 consumers (in addition to other stakeholders in the sector). It pointed out that while there was an increase in fish landings following the “forced fishing holiday”, the consumers showed greater willingness to pay if the fish was from a trustworthy source. These changes indicate the importance in understanding the involvement of crucial stakeholders along the marine fisheries value chain (i.e. the marketing functionaries) to address relevant issues partially or wholly. By marketing functionaries, we include diverse actors from the fisher community: credit facilitators, purchase auditioners, fishing harbour workers (loading and unloading of fish), ice factory workers, and those transporting fish to the point of sale (wholesale or retail). While differences among these actors pertain, they can be classified into two types of marketing functionaries: credit suppliers and labour suppliers.
| Item Type: | Article |
|---|---|
| Subjects: | Socio Economics and Extension |
| Divisions: | CMFRI-Kochi > Marine Capture > Fishery Resources Assessment, Economics and Extension Division Subject Area > CMFRI > CMFRI-Kochi > Marine Capture > Fishery Resources Assessment, Economics and Extension Division CMFRI-Kochi > Marine Capture > Fishery Resources Assessment, Economics and Extension Division Subject Area > CMFRI-Kochi > Marine Capture > Fishery Resources Assessment, Economics and Extension Division |
| Depositing User: | Arun Surendran |
| Date Deposited: | 14 Mar 2023 05:06 |
| Last Modified: | 14 Mar 2023 05:57 |
| URI: | http://eprints.cmfri.org.in/id/eprint/16820 |
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