Micro-Enterprises – Marketing Skills and Strategies

Rahman, M Ramees (2017) Micro-Enterprises – Marketing Skills and Strategies. In: Theeranaipunya III – Scaling up Fisher Youth Domains in Cognitive Development. ICAR-Central Marine Fisheries Research Institute, Kochi, pp. 237-242.

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    Abstract

    An enterprise is something defined in terms of workers employed or investment in plant & equipment, turnover of output or sales etc. there are three types of enterprise - Micro, Small and Medium Enterprises (MSMEs). A microenterprise is defined in terms of workers employed. An enterprise having employment of up to five workers can be regarded as micro enterprise. The concept of microenterprise and microfinance was pioneered in 1976 by Nobel Prize recipient Muhammad Yunus, founder of the Grameen Bank (Bank of the Poor), in Bangladesh. The bank was established for the purpose of making small loans to the poor− predominantly women – to help them obtain economic self-sufficiency.

    Item Type: Book Section
    Uncontrolled Keywords: micro enterprises; marketing
    Subjects: Socio Economics and Extension
    Divisions: CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI > CMFRI-Kochi > Fishery Extension
    CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI-Kochi > Fishery Extension
    Depositing User: Arun Surendran
    Date Deposited: 28 Sep 2017 10:36
    Last Modified: 28 Sep 2017 10:38
    URI: http://eprints.cmfri.org.in/id/eprint/12227

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