Price Behaviour and marketing efficiency of Marine Fish in Tuticorin, Tamil Nadu

Aswathy, N and Abdussamad, E M (2013) Price Behaviour and marketing efficiency of Marine Fish in Tuticorin, Tamil Nadu. Journal of Fisheries Economics and Development, 13 (2). pp. 29-35.


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    Aswathy N.1 and Abdu Samad E. M. Marketing is an important activity in the marine fisheries sector of the country. Fish being a highly perishable commodity needs immediate disposal after harvest. Around 50 percent of the fish caught are marketed in and around the landing centres and the rest goes for interstate trade or export. Analysis of price behaviour at landing centres and retail markets helps to assess the efficiency of the marketing system. The paper analyses the efficiency of marine fish marketing system in Tuticorin through different indicators like marketing margins, percentage share of fishermen in consumers' rupee, monthly price fluctuations and marketing efficiency index. The results indicated that fishermens' share in consumers' rupee varied from 35 per cent for silverbellies to 80 per cent for barracudas. The highest marketing efficiency index was shown by barracudas and pigface breams.

    Item Type: Article
    Uncontrolled Keywords: Price behaviour; marketing efficiency; marine fish
    Subjects: Socio Economics and Extension
    Divisions: CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI > CMFRI-Kochi > Fishery Extension
    CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI-Kochi > Fishery Extension
    Depositing User: Arun Surendran
    Date Deposited: 20 Jul 2013 04:21
    Last Modified: 09 Sep 2015 15:55

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