Preparing fisher folk for Climate Change: Communication Strategies

Swathi Lekshmi, P S (2012) Preparing fisher folk for Climate Change: Communication Strategies. In: Summer School on Gender Mainstreaming for Resilient Agriculture, 18.07.2012 - 07.08.2012, Bhubaneswar.


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Climate change has become a worldwide concern, increasingly impacting the livelihoods of individuals in both the global north and south. The need to develop effective adaptation and mitigation strategies in the south has become crucial to securing livelihoods and community development. A critical element in promoting effective and successful adaptation and mitigation strategies is communication. Originally presented as a complex and abstract scientific problem, climate change information is now shared and discussed among various disciplines and stakeholders. Effective communication among stakeholders can help to identify problems, raise awareness, encourage dialogue, and influence behavioural change (Johnson 2011; Moser 2010; Nerlich, Koteyko& Brown 2010). However, in order to communicate climate change effectively, it is important to understand and acknowledge how individuals and communities think about, interpret, and discuss the causes, issues, and possible adaptation and mitigation actions (Africa Talks Climate, BBC World Service Trust 2010).

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: fisher folk; Climate Change; Communication Strategies
Subjects: Socio Economic and Extension > Fisheries Extension
Marine Environment > Climate change
Divisions: CMFRI-Cochin > Fishery Extension
Subject Areas > CMFRI Brochures > CMFRI-Cochin > Fishery Extension
Depositing User: Arun Surendran
Date Deposited: 03 Dec 2012 07:05
Last Modified: 09 Sep 2015 15:53

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