Preparing fisher folk for Climate Change: Communication Strategies

Swathi Lekshmi, P S (2012) Preparing fisher folk for Climate Change: Communication Strategies. In: Summer School on Gender Mainstreaming for Resilient Agriculture, 18.07.2012 - 07.08.2012, Bhubaneswar.

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    Abstract

    Climate change has become a worldwide concern, increasingly impacting the livelihoods of individuals in both the global north and south. The need to develop effective adaptation and mitigation strategies in the south has become crucial to securing livelihoods and community development. A critical element in promoting effective and successful adaptation and mitigation strategies is communication. Originally presented as a complex and abstract scientific problem, climate change information is now shared and discussed among various disciplines and stakeholders. Effective communication among stakeholders can help to identify problems, raise awareness, encourage dialogue, and influence behavioural change (Johnson 2011; Moser 2010; Nerlich, Koteyko& Brown 2010). However, in order to communicate climate change effectively, it is important to understand and acknowledge how individuals and communities think about, interpret, and discuss the causes, issues, and possible adaptation and mitigation actions (Africa Talks Climate, BBC World Service Trust 2010).

    Item Type: Conference or Workshop Item (Lecture)
    Uncontrolled Keywords: fisher folk; Climate Change; Communication Strategies
    Subjects: Socio Economics and Extension > Fisheries Extension
    Marine Environment > Climate change
    Divisions: CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI Brochures > CMFRI-Kochi > Fishery Extension
    CMFRI-Kochi > Fishery Extension
    Depositing User: Arun Surendran
    Date Deposited: 03 Dec 2012 07:05
    Last Modified: 09 Sep 2015 15:53
    URI: http://eprints.cmfri.org.in/id/eprint/9163

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