Marine Fish Marketing in India

Abstract

Fish production highly depends on the growth and development of demand driven markets both in the domestic and export fronts. Our marine product export marketing system has achieved tremendous development over the years and to a greater extent on par with many developed nations in maintaining quality standards at international level. Further the export trade gained momentum through recent trade liberalisation measures which opened up opportunities for new markets and products meeting the quality standards in the international market. Establishment of several modern processing plants and development of infrastructural facilities along the coast are mostly oriented towards catering the needs of our lucrative foreign markets. However it is distressing that the domestic marketing system in the country is still highly disorganised and complex with the dominance of a multitude of intermediaries and lack of hygienic handling, preservation, grading and quality control measures.