Product diversification and promotion of value added sea food products.

Sathiadhas, R and Hassan, Femeena (2002) Product diversification and promotion of value added sea food products. Seafood Export Journal, 33 (8 & 9). pp. 27-42.

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Abstract

There has been considerable structural change in the seafood processing and export industry for the last few years. There is a growing demand for "ready to cook" or "ready to serve" type seafoods, hygienically prepared and attractively packed convenience foods to match the changing needs of urban population. The seafood processing and marketing has become competitive all over the world and exporters are switching over to value addition to increase profit. Value addition is the most talked about word in the fish processing industry because of the possibility of better realization of foreign exchange earnings and high unit value. Any additional activity that changes the nature and form of the product, and increases its sales value, is regarded as value addition.

Item Type:Article
Uncontrolled Keywords:Product diversification; promotion; value added sea food product
Subjects:Socio Economic and Extension > Fisheries Economics
Fishery Technology
Divisions:CMFRI-Cochin > Fishery Extension
ID Code:5694
Deposited By:Arun Surendran
Deposited On:26 Oct 2010 14:51
Last Modified:26 Oct 2010 14:51

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