E- Marketing Intervention in Indian Fisheries Sector: Development of integrated fish market and price information systems (FMPIS) for Indian fisheries sector

Shyam, S Salim and Athira, N R and Stanley, Lowrane (2021) E- Marketing Intervention in Indian Fisheries Sector: Development of integrated fish market and price information systems (FMPIS) for Indian fisheries sector. Technical Report. ICAR-Central Marine Fisheries Research Institute, Kochi.

[img] Text
E- Marketing Intervention in Indian Fisheries Sector_Technical Report_2021_Shyam S Salim.pdf
Restricted to Registered users only

Download (20MB) | Request a copy | Please mail the copy request to cmfrilibrary@gmail.com
Related URLs:

    Abstract

    Fisheries sector of India plays an immense role in the growth of national economy and has shown an impressive growth when compared to other food producing sectors in the country. The sector focuses economic paradigms such as improving fish production efficiency, improving fishermen welfare, ensuring equity, augmenting export and trade, generating employment and ensuring food security. India, being the second largest producer of fish in the world, contributes about 6.5 per cent of the global fish production. The demand for fish and fish products is on the rise and being sought as a preferred alternative to other animal protein, owing to its taste, preference and proven health benefits. However the domestic fish marketing is grappled with numerous bottlenecks at the production, distribution and consumption centres. The inelastic supply, distress sale, seasonality of landings, fluctuation of prices, huge amount of by catch/discards, inefficient marketing systems, latent markets, distress sales due to the geographical differentiation of the production and consumption centre, indebtedness to the middlemen (traders) , lack of institutional and policy support, inadequate cold chain facilities, lack of value addition, poor marketing infrastructure, improper fish handling, seasonal variations in demand and supply, unhygienic handling and poor quality control, unethical trade practices and highly localized preferences. The consumers’ perspectives also includes huge concern about the unhygienic handling and practices in the market and thus are reluctant to buy the fishes, thereby leading to a situation where the retailers and vendors do sizeable business in the domestic fish marketing channel with huge price spread. This translates to an unhealthy market. The geographical separation of the fish between the production and consumption centres coupled with quality constraints etc. and all these necessitates the need for developing e- marketing interventions in the fish distribution across the sector. The proposed project was conceptualised by aiming at developing a fish market and price information system (FMPIS) by making a good profile for the spatial structure of Indian fish markets, assessing the commodity fish supply chains specific to regions and developing an integrated fish market grid system facilitating decision support on markets and prices. The study provided inputs on market conduct and performance at the production, distribution and consumption centres across the state. The different constituents on the supply chain specific to species/regions were assessed and enable in identifying commodities specific supply chain, leading to an efficient marketing system, that is expected to provide the fishers in finding the best target market, marketers in determining arrivals/ disposal and consumers in making rational decision.

    Item Type: Monograph (Technical Report)
    Uncontrolled Keywords: E- Marketing; Indian Fisheries Sector; integrated fish market; price information systems; Fisheries Economics
    Subjects: Socio Economics and Extension
    Socio Economics and Extension > Fish Marketing
    Socio Economics and Extension > Fisheries Economics
    Socio Economics and Extension > Fisheries Extension
    Divisions: CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI > CMFRI-Kochi > Fishery Extension
    CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI-Kochi > Fishery Extension
    Depositing User: Arun Surendran
    Date Deposited: 29 Oct 2021 07:13
    Last Modified: 29 Oct 2021 09:02
    URI: http://eprints.cmfri.org.in/id/eprint/15438

    Actions (login required)

    View Item View Item