Assessment of Online Fish Marketing in Ernakulam District, Kerala

Shyam, S Salim and Elizabeth James, Harsha and Athira, N R and Rosey Xavier, Smitha and Shinu, A M and Meharoof, Mohammed (2018) Assessment of Online Fish Marketing in Ernakulam District, Kerala. Asian Journal of Agricultural Extension, Economics & Sociology, 27 (1). pp. 1-8. ISSN 2320-7027

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    Abstract

    The growth of fish production and development of fishery sector is highly dependent on an efficient fish marketing system. Fish marketing strategies developed and evolved along with the changing time and has now reached the digital era where the possibilities of incorporating technology in the marketing system is being explored. Online fish marketing is the new innovative approach in the field, trying to cater to the ever-increasing demand of high quality fresh and affordable fish among the consumers delivered within the shortest time period. On one hand, it helps the producers get a deserving legitimate share in the consumer's rupee and on the other hand, it safeguards consumer's rights against excessive prices. This study is an attempt to assess the online fish trade existing in Ernakulam district of Kerala. Seventeen firms/outlets were selected to analyse various aspects related to the online firms including species traded, mode of sales, customer profile, storage facilities, constraints faced etc.

    Item Type: Article
    Uncontrolled Keywords: Marketing; online trading firms/outlets; time
    Subjects: Socio Economics and Extension > Fish Marketing
    Divisions: CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI > CMFRI-Kochi > Fishery Extension
    CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI-Kochi > Fishery Extension
    Depositing User: Arun Surendran
    Date Deposited: 12 Sep 2018 05:56
    Last Modified: 12 Sep 2018 05:56
    URI: http://eprints.cmfri.org.in/id/eprint/13016

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