Roadmap to Understand a Customer

Rahman, M Ramees (2017) Roadmap to Understand a Customer. In: Theeranaipunya II – Skill Enhancement and Capacity Development of Fisher Youth. ICAR-Central Marine Fisheries Research Institute, Kochi, pp. 203-208.


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    In today’s business landscape, reaching out to the desires and needs of consumers is more important than ever. Every business needs a reason for their customers to buy from them and not their competitors. This is called a Unique Sales Proposition (USP) which can be identified by completing the phrase "Customers will buy from me because my business is the only..."1. Any USPs are important because they are driven by what the customer looks for when making a buying decision. It’s very important to review our USP as well as the competitor’s USP to win the market. Identifying a customer along with his needs, the nature of the product, how the customer perceives the business from the start, and the ways to make him satisfied is significant in a quality service organisation.

    Item Type: Book Section
    Uncontrolled Keywords: Marketing
    Divisions: CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI > CMFRI-Kochi > Fishery Extension
    CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI-Kochi > Fishery Extension
    Depositing User: Arun Surendran
    Date Deposited: 13 Jan 2017 04:37
    Last Modified: 13 Jan 2017 04:37

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