Customer Needs and Customer Satisfaction

Rahman, M Ramees and Safeena, P K (2016) Customer Needs and Customer Satisfaction. In: Training Manual on Theeranaipunya - Equipping Fisherwomen Youth for Future. ICAR-Central Marine Fisheries Research Institute, Kochi, pp. 259-262.


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    Customer needs and customer satisfaction can be considered as something that is at the centre of every successful business. Every business needs a reason for their customers to buy from them and not their competitors. This is called a Unique Sales Proposition (USP). Your USP can be identified by completing the phrase "Customers will buy from me because my business is the only...". Your USP can change as your business or your market changes, and you can have different USPs for different types of customer. Any USPs is important because they are driven by what the customer looks for when making a buying decision. It’s very important to review our USP as well as the competitor’s USP to win the market.

    Item Type: Book Section
    Uncontrolled Keywords: Customer Needs; Customer Satisfaction
    Divisions: CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI > CMFRI-Kochi > Fishery Extension
    CMFRI-Kochi > Fishery Extension
    Subject Area > CMFRI-Kochi > Fishery Extension
    Depositing User: Arun Surendran
    Date Deposited: 27 May 2016 05:34
    Last Modified: 08 Jun 2016 08:30

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